Invested in You
Since 1984, Variable Concepts has served as a trusted guide for individuals and families, providing customized financial services to help them reach their goals. As an affiliate of Cadaret, Grant & Co., Inc., we’re an experienced team of client-driven and relationship-based people who focus on understanding your unique aspirations and priorities. Let us help you plan for the big moments in your life: buying a home, having a child, taking a trip, planning for retirement or sending your kids to college. Life is about more than money – when you work with Variable Concepts, you’ll find sound advice and someone who cares about helping you make the right decisions.
What To Expect
We’ll meet in-person, wherever works best for you, to discuss your personal needs and goals.
Then, we’ll build a financial plan tailored to accomplish those goals, while managing risk at every stage of your life.
Finally, we’ll check in regularly to talk about how your life goals are being met and if any adjustments are needed.
Group Company Benefits
Voluntary Employee Benefits
Aaron works with individuals to create goals-based financial plans and with corporations to implement retirement plans while educating employees from enrollment to retirement.
Val develops strategies to help his clients achieve their financial goals and brings years of experience to the team.
Angie keeps the office running smoothly while also managing tax preparation and planning services.
Paul works with individuals to manage their savings and investments to maximize risk-adjusted returns, and he specializes in creating financial plans for women.
Jack works with companies to design and implement employee benefit programs for their team including health, life, disability, dental, vision, legal and identity theft plans.
Chuck analyzes, designs, implements and maintains employee benefit offerings for small to medium size firms with a specific emphasis on direct communication with employees.
Vivian specializes in worksite benefits and works with insurance brokers and insurance companies to bring the best enrollment services to their clients.
161 Ottawa Ave. NW, Suite 204
Grand Rapids, MI 49503
Parking / Building Entrance
Enter the Ellis Parking garage behind the Waters Center from either Pearl Street or Lyon Street. We’ll provide a validation ticket for free parking.
We share a building with Homewood Suites, so you can enter through the main hotel entrance on Ottawa Avenue. The elevator is located on the right-hand side, just past the center staircase. Take it to the 2nd floor and turn right. Our door is on the right, at the end of the hall.